Selected work by Aysha Samrin
At McAfee, I designed cross-platform protection experiences across desktop, web, iOS, and Android. My work focused on helping users understand their security status, discover protection features included in their plan, and take action to improve their security.
These initiatives addressed two critical stages of the product lifecycle:
These initiatives improved both conversion and activation in the protection lifecycle.
Case Study 01
Cross-platform protection and monetization system
Smart Scan evolved from a diagnostic tool into a system that connects threat detection, feature discovery, and monetization pathways across desktop, web, iOS, and Android.
The scan dynamically adapts to a user's plan and security context, surfacing relevant issues and recommending actions such as enabling features or upgrading protection.
→ View case studyCase Study 02
Reducing friction in protection upgrades
Many users who discovered security issues through Smart Scan abandoned the purchase flow due to checkout friction.
I designed a one-click purchase experience that allowed users with saved payment methods to instantly upgrade their protection without re-entering payment details.
→ View case studyCase Study 03
Improving activation for new customers
After purchasing protection, many new customers failed to install the app or complete setup, leaving them unprotected despite paying for the product.
I redesigned the post-purchase experience to guide customers through installation and activation across desktop and mobile platforms.
