SAMRIN UX STUDIO↔Senior-led product design for complex digital products and customer journeys.
Clearer experiences for complex digital products.
Samrin UX Studio helps teams untangle complex products, improve customer journeys, and design clearer B2B, enterprise, and emerging product experiences.
Founded and led by product designer Aysha Samrin.
Selected product design work
Selected work by Aysha Samrin, reflecting the experience and systems-thinking brought into the studio.
Consumer Cybersecurity Platforms
At McAfee, I designed cross-platform protection and monetization experiences across desktop, web, iOS, and Android. My work connected security insights, entitlement logic, feature discovery, upgrade pathways, purchase flows, and product activation into a unified product lifecycle used across global markets.
→ Explore McAfee case studiesTwo-Sided Financial Platforms
At Perch, I designed a platform connecting homebuyers and mortgage advisors through shared financial data, property insights, and decision-support tools. The system enables clients and advisors to collaborate on mortgage decisions, from building financial profiles to generating loan offers.
→ View case studyEnterprise Operational Systems
For organizations such as Boardwalk Rental Communities and Stable, I designed platforms that streamline operational workflows, manage sensitive information, and support team collaboration. These systems translate complex business processes into structured, reliable tools used by teams in their daily operations.
→ Explore enterprise systems case studiesAbout the Studio
Senior product design for complex systems
Aysha Samrin
Founder & Product Design Lead
Samrin UX Studio Inc.
Samrin UX Studio Inc. is an Alberta-based product design studio founded by Aysha Samrin. The studio works with organizations navigating complex products, customer journeys, and digital systems, combining hands-on product design with UX strategy, research, and design leadership.
The studio supports B2B and enterprise teams, startups with complex products, and mission-driven organizations that need senior design support without hiring a full-time design lead.
Aysha brings more than 12 years of product design experience across cybersecurity, financial platforms, property technology, enterprise workflows, and emerging technology. Her approach treats product design as a systems problem: understanding users, data, roles, and decisions before shaping the experience.
Her research explores how emerging technologies can support learning, discovery, and cultural storytelling. This personal research and teaching perspective informs the studio’s thoughtful, evidence-led approach.
Need senior design support?
Start a conversation with Samrin UX Studio about a complex product, customer journey, or digital system. Engagements are led directly by Aysha Samrin, Founder & Product Design Lead.